Program Requirements

Direct Marketing Certificate
Total credits required: 18

Core Courses (16 credits)
ABus 4509 New Product Development (3 cr.)

BIE 5001 Teaching Marketing Promotion (3 cr.) or
Mktg 3001 Principles of Marketing (3 cr.) or
ABus 4701 Introduction to Marketing

Acct 3001 Introduction to Management Accounting (3 cr.) or
ABus 4101 Accounting for Managers (3 cr.)

BIE 3061 Professional Sales Management (3 cr.) or
Mktg 4030 Selling and Sales Management (4 cr.)

PSTL 1004 Statistics (4 cr.) or
Stat 1001 Introduction to Statistics (4 cr.)

Core courses must be taken for a letter grade (on the A/F grading basis) and completed with a grade of C- or better.

Electives: You may choose courses from the list below.
You should complete the course that is most relevant to your professional and educational goals. Note that some elective courses require prerequisites that do not count toward the certificate.

ABus 4043 Project Management in Practice (3 cr.)
ABus 4501 Entrepreneurship (3 cr.)
Jour 3201 Principles of Strategic Communication: Advertising (3 cr.)
Jour 3241 Creative Strategy and Copywriting (3 cr.)
Jour 4274 Advertising in Society (3 cr.)
Jour 5251 Psychology of Advertising (3 cr.)
Mktg 3010 Marketing Research (4 cr.)
Mktg 4050 Integrated Marketing Communication (4 cr.)
Mktg 4080 Marketing Strategy (4 cr.)
BIE/HRD 5626 Customer Service Training (3 cr.)

Planning Your Program of Study

The Planning Chart may be downloaded and used as a guide in planning your schedule of course work. Please note that certificates are to be completed within four years of your admission date.

Course descriptions and the semesters in which they are offered are in the Undergraduate Catalog.

Course guide provides more detailed information on courses offered this current semester.

Class schedule provides information on current terms for help in course planning and registration.

Courses applied to this program need not be taken in any fixed order; however, some core courses have prerequisite course work. Prior to taking such classes, you must complete the stated prerequisite course work or be given permission by the instructor to register. For more information, contact the Information Center at 612-624-4000 or at cceinfo@umn.edu

Completion Requirements
To be awarded a certificate, you must submit a completed Application for Undergraduate Degre e form online. NOTE: The words Degree and Certificate are used interchangeably on the form . It is important for you to check the deadlines if you want to graduate in a specific term.

All courses in the certificate must be completed with a grade of C- or better. Core courses must be taken for a letter grade (on the A/F grading basis). Elective courses may be taken on the A/F grading basis or the S/N grading basis. The cumulative gpa for all certificate courses must be a 2.00 or better.

You must complete the certificate within four years of your admission date.